Halloween Nights Ticket Giveaway

October 25, 2012

Can something be so awesome it's frightening? Rhetorical question. The answer, of course, is yes.

Take for example the lineup for Identity MG‘s Halloween Nights. Starting tomorrow, Sutra and TEN in OC will host some of the world’s top DJs including R3hab, ATB, LA Riots, Ferry Corsten, Markus Schulz, Michael Woods, and the dirty dutch master himself, Chuckie. Frightening AND awesome. See?

This isn’t the first time Identity has packaged talent like this for a week long dance event. Their now prestigious 5ive and 5ive + 1 events attracted trance and electro heavy hitters like Paul Van Dyk, Benny Benassi, Dash Berlin, and Armin Van Burren to name a few. So how can a couple of small clubs, one sandwiched in suburban Costa Mesa and the other all but tucked away on the far side of the John Wayne Airport, be pulling talent that routinely headlines the world’s sold out dance music super fests?

“We’ve worked closely with the Tao Group in Las Vegas and Insomniac to route talent to Orange County for affordable rates,” Identity MG managing partner Anthony Adel says. This strategy allows for the back-to-back-to-back event formats that have made the 5ive and 5ive + 1 events so successful. Superstar DJ’s find the idea of playing a Vegas, OC, LA circuit highly enticing and convenient, and ticket prices can stay low. ATB, for example, is playing Sutra on Thursday night and then heading to Vegas to play Marquee on Saturday night.

But what is it that makes Sutra and TEN so special? Adel can wrap it up in three words: intimate, energetic, inventive. “We bring the show to life,” Adel says. “And we don’t skimp on production.” One minute on the dancefloor at TEN confirms this fact–LED light panels cover all four walls of the club. With millions of dollars invested in sound and lighting, “people come back”. “It’s the reason that Gareth Emery has said Sutra is one of his favorite clubs in the U.S.,” Adel proudly points out. The experience is entirely unique. The crowd is much closer to the DJs they love. You could give them high fives if you wanted. At the end of the day, that’s what keeps the crowds coming back in the middle of a workweek.

To make things even more exciting, we will be giving away a total of 8 pairs of tickets for this special Halloween event. Click here for your chance to win!

About the author

Lee Underwood

Life is good, better whilst dancing. Follow me on Twitter: @Lee_Underwood_